A simple fall can have devastating consequences. Without immediate help, your loved one may suffer pain or develop serious secondary medical problems and this year, 13 million older Americans will experience a fall with almost half needing help to get up.

Lifeline by American Red Cross can be there 24 hours a day, 365 days a year. Plus, Lifeline with AutoAlert, the new standard for medical alert service, gives seniors an added layer of protection. It’s the first pendant-style help button that can automatically call for help if it detects a fall and the senior is unable to push their button. No equipment to buy, no hidden fees, and no long term contract.